About Private Practice Academy
By Kerstin Anderson-Ridge
My Vision
I began the Private Practice Academy because I wanted to support practice owners to create sustainable and profitable private practices.
My vision is to take the guesswork out of building and scaling your practice for you. I’m all about freedom, impact and building a practice and therefore a life you love.
Meet Kerstin
I believe that every psychologist deserves to be working, doing what they love, and using their gifts in a way that creates impact and feels meaningful.
How my journey started…
Hi, I’m Kerstin and I’m originally from Adelaide and I moved to Perth in the late 90’s. I began my undergrad degree in Adelaide and half way through moved my life to Perth. I’m a Clinical and Counselling Psychologist, business coach and mentor to psychologists wanting to build and scale their private practice. I’m a proud Mum of 2 and I love going to yoga, the beach and walking our dog. I’m passionate about teaching therapists to create a sustainable practice which supports them to live the life they love.
My Psychology journey began when I was 14 when I found myself supporting friends through their challenges. I knew then it was my destiny in life to help others. Life tends to take different twist and turns and after working in an admin role for a few years I decided I would study Accounting. Why, would I do this when I knew my passion was helping others? Well the flip side of me enjoys numbers! Turns out it’s been a great choice as I learnt how to run a business and while I learnt many things in my psychology degree learning how to run a business was not one of them!
Decision time.
Once I completed my postgrad in Counselling Psychology I started my own practice. I began on Saturday mornings and within six months I had a thriving practice where I worked 3 full days a week. I should mention I stopped working Saturdays soon after! I ran a successful solo practice for 15 years but I was seeing back to back clients - 8/9 a day at times and I knew I wanted to make more impact. I was feeling exhausted trying to do all of my admin, book keeping, triaging and appointment changes in the evenings after work and on weekends.
In 2020 I had a health scare and this made me take stock and I decided it was time to scale my practice. There have been many twist and turns along the way but I now have a practice which turns over 6 figures with 8 clinicians, 2 admin, 2 marketing staff, plus a PA. Scaling my practice for me also meant moving past the traditional 1:1 model so I began my coaching business where I have become a private practice mentor and helped many other psychologists and therapists build thriving, sustainable and profitable private practices.
What makes me the right person to guide you?
If you’re looking for a psychologist business mentor in Australia, I’m here for you.
I have two master’s degrees in both Counselling and Clinical Psychology.
I have been in private practice for 21 years and I’ve figured out the do’s and don’ts of private practice.
I’ve scaled my own practice, built a second business and I can teach you everything you need to know about creating and scaling a sustainable profitable private practice.